Ibrahim Ajayi — Product Growth Intern Assignment.

ASSUMPTIONS

For this strategy, I'm assuming a small team of 2-4 people executing this, with organic and partnership-led distribution as the primary approach, and a small paid budget kept in reserve to boost whatever content performs best rather than used as the default.

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I'm also assuming 1 week of prep time before the 2-week launch window begins, to line up partnerships and content, with the 2-week clock measured from when acquisition content actually goes live.

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Growth Phases